Our factories are in “Jaipur”, which is the colored stone production capital of the world. “Jaipur”, having a population of about 4 Million people employs over 100,000 in the gem and jewelry trade. The traditional practices and art of jewelry making provides an ideal foundation to the modern high-tech production systems.

We have three factories, two in SEZ (Special Economic Zone) and one in DTA (Domestic Tariff Area). All the factories are one of its kind and completely paperless production facilities. Our production system is a fine example of optimized processes, which leverage the best of talent, engineering and management.

Our jewelry is produced ‘completely in-house’ using genuine gemstones cut and produced rough, purchased directly from mine sources. This ensures a high level of consistency, accuracy and assortment that can never be had from jewelry manufacturers who source from several different gemstone wholesellers.

We are a ‘fair wage provider’ with a meritocratic work environment. Our workers work in an environment conducive to making high quality production.


To become most preferred jewelry manufacturer/supplier across the globe.


To deliver quality at competitive cost through latest technology; creating product differentiation & value for customers.

The Pinkcity Manifesto

We believe in quality.

We believe technology lowers our costs.

We believe in distinct product differentiation.

We believe in efficient distribution.

We believe in delivering world class client service.

We believe in constant learning.

We believe in delivering consumer delight.

Certification & Compliance

Responsible Jewellery Council