INDUSTRIALISED GOLDSMITHING

Unveiling ‘INDUSTRIALISED GOLDSMITHING’ 

In the 30 years of Pinkcity Jewelhouse’s existence, our constant effort has been to map out skills and processes, to render scalability to artistry.

Our passion for the jewelry sector, coupled with our enthusiasm for technology, has led us to teach our teams how to mass-produce intricate works of art. We recognize that non-traditional manufacturing and scaling approaches are essential for our growth in this field. The key element to this would be a new identity which we unveil as our current and future brand statement – ‘Industrialised Goldsmithing’.

This powerful and self-explanatory term sets the direction for our team to challenge norms and establish objective processes. We are integrating this purpose into our company’s DNA, so that every decision reflects the spirit of ‘Industrialising Goldsmithing’ both internally and externally.

To reinforce our vision, we have evolved our company logo incorporating the motto ‘Industrialising Goldsmithing’ and adding a touch of modernity. The logo symbolises a necklace with a twinkling diamond at its centre, along with the mirrored letter ‘P’ representing Pinkcity Jewelhouse.

Looking forward to this exciting journey.

Kajal & Manuj Goyal,
Directors,  
Pinkcity Jewelhouse.